Privacy Policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from Pretty Mater (the "Site").

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and cookies installed on your device. We also gather information regarding the pages and products you view, the websites or search terms that referred you to our Site, and how you interact with our website. We refer to this automatically collected information as "Device Information."

We collect Device Information through technologies such as:

  • Cookies: Small data files placed on your device that often include an anonymous unique identifier.

  • Log Files: Records that track actions occurring on the Site and collect data including IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

  • Web Beacons, Tags, and Pixels: Electronic tools used to understand browsing behavior and website usage.

Additionally, when you place an order or attempt to make a purchase through the Site, we collect certain information including your name, billing address, shipping address, payment information, email address, and phone number. This information is referred to as "Order Information."

In this Privacy Policy, "Personal Information" includes both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information we collect primarily to:

  • Process and fulfill orders placed through the Site.

  • Arrange shipping and delivery.

  • Send invoices, order confirmations, and updates.

  • Communicate with you regarding your purchases.

  • Screen orders for potential fraud or security risks.

  • Provide information about our products, promotions, and services based on your preferences.

We use Device Information to:

  • Detect and prevent fraud.

  • Improve website performance and user experience.

  • Analyze customer interactions and browsing behavior.

  • Measure the effectiveness of marketing campaigns.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with trusted third parties that help us operate our business and provide services to you.

For example, we use Shopify to power our online store and may use analytics tools such as Google Analytics to better understand how visitors use our Site.

We may also disclose your Personal Information when required to comply with applicable laws, regulations, legal requests, or to protect our rights and business interests.

BEHAVIOURAL ADVERTISING

We may use your Personal Information to provide you with relevant advertisements and marketing communications that may be of interest to you.

You can manage advertising preferences through the settings provided by advertising platforms such as Google, Facebook, and other service providers.

DO NOT TRACK

Please note that our Site does not alter its data collection practices when it receives a "Do Not Track" signal from your browser.

YOUR RIGHTS

Depending on your location, you may have the right to access, update, correct, or request deletion of your personal information. If you would like to exercise these rights, please contact us using the details provided below.

For customers located outside India, please note that your information may be processed and stored in countries where our service providers operate.

DATA RETENTION

When you place an order through the Site, we retain your Order Information for our records unless and until you request its deletion, subject to applicable legal requirements.

CHANGES TO THIS POLICY

We reserve the right to update this Privacy Policy from time to time to reflect changes in our practices, operational requirements, or legal obligations. Any updates will be posted on this page.

CONTACT US

For questions about this Privacy Policy, your personal information, or to make a privacy-related request, please contact us:

Pretty Mater
Partha Veed
Ground Floor, Building No. 9/154/A
Church Landing Road
Near Varapuzha Water Metro Station
Edampaadam Island, Varappuzha
Ernakulam District, Kerala – 683517

Email: hello@prettymater.com
Phone: +91 88913 56988
WhatsApp: +91 88913 56988